Understanding the new UK FCA crypto promotion regulation. A step further to a safer eviroment.

🇬🇧🔍📝 The UK Financial Conduct Authority (FCA) has recently turned its attention to the world of crypto asset financial promotions. With the change in legislation earlier this month, crypto promotions now fall under the FCA's jurisdiction. The watchdog has identified three major issues that it plans to address:

1️⃣ Promotions that make claims about the 'safety,' 'security,' or ease of using crypto asset services without adequately highlighting the associated risks.

2️⃣ Risk warnings that are not easily visible due to small fonts, hard-to-read coloring, or non-prominent positioning.

3️⃣ Firms that fail to provide customers with sufficient information on the risks associated with specific products being promoted.

Under the new rules, firms wishing to promote crypto assets in the UK, regardless of their location, must be authorized or registered with the FCA. 📜🔐 New promotions must be "clear, fair and not misleading," and must be labeled with prominent risk warnings. They should not inappropriately incentivize people to invest.

The FCA has warned that customers dealing with 'unauthorized firms' will not be covered by the UK's financial ombudsman or Financial Services Compensation Scheme. 🚫💷

In a recent statement, the regulator announced that it is working with social media platforms, app stores, search engines, and domain name registrars to remove or block illegal promotions. It also expects authorized firms to take their regulatory obligations seriously and play their part in protecting customers. 🛡️👥

Since the new rules came into effect, the FCA has issued 221 alerts and plans to regularly update its 'warning list' with firms that "illegally communicate crypto asset promotions and fail to engage with us constructively." 🚨📝

As the world of crypto continues to evolve, it's clear that regulatory bodies like the FCA are taking steps to ensure that promotions are fair, transparent, and not misleading. This is a significant step towards creating a safer and more trustworthy environment for crypto investors. 🌐💼🔒

Stay tuned for more updates on crypto regulations and how they impact the industry. 📰🔔

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